Mobile marketing blog

Adults Accessing Mobile Web in Record Numbers

Posted on July 16th, 2010 by buongiorno

According to the findings of a new Pew Internet survey, adults are turning to the mobile web in numbers never before seen.

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More than 55 Million Smartphone Shipments in the First Quarter of 2010

Posted on July 2nd, 2010 by buongiorno

The world’s smartphone markets continued to build on their strong 4Q-2009 performance in the first three months of 2010. According to the latest ABI Research data, a little more than 55 million smartphones shipped during the quarter.

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Mobile application trends for 2012: the top ten applications

Posted on June 22nd, 2010 by buongiorno

Market researcher Gartner has pinpointed the top ten consumer mobile applications it predicts will dominate the market in 2012.

The most popular will include mobile money transfers, location-based services and mobile search.

In the past, consumers purchased mobile phones based on built-in features. With the arrival of smartphone operating systems capable of running third-party applications, consumers were free to customize their devices

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B!Digital porta il fascino dello sguardo Rimmel su iPhone

Posted on June 21st, 2010 by buongiorno

Primo esperimento in Italia di marketing attraverso iPhone per il mass market cosmetico.

Per il lancio dell'innovativo mascara “1-2-3 Looks” di Rimmel, B!Digital ha realizzato una campagna interattiva che ne svela segreti e vantaggi e che sarà in grado di raggiungere oltre il 39% delle donne italiane - comprese tra i 18 e i 44 anni – che possiede un iPhone

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2010: 50% of campaigns will direct users to a mobile site

Posted on June 11th, 2010 by buongiorno

In 2010 brands will allocate larger portions of their digital media plan towards mobile to further capitalize on the most personal marketing medium out there.

Here are some of the trends that industry experts forecast in 2010

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